In shortStart with one hen / Compose, do not bloat / Defaults matter / Delight is not optional.
1. Start with one hen
A product that serves one user well can be scaled. A product that serves a thousand poorly cannot be fixed.
2. Compose, do not bloat
Small tools that work together beat large tools that try to do everything.
3. Defaults matter
Most people never change settings. Make the default the one you would pick for your own flock.
4. Delight is not optional
A tiny joke in an empty state costs nothing and gets remembered for years.
Written by Penelope Pullet, Support Lead. Disagree? Tell us. We read every message, usually before the second coffee.