FIELD NOTES / COMPANY NEWS

Our Carbon Footprint Is Smaller Than Yours (Probably)

A frank look at the environmental impact of running a fictional chicken cloud.

August 5, 20256 min readBy Reginald Crowe
In shortMeasure first / Run where the energy is clean / Do less / Be honest about what remains.

1. Measure first

We track energy and emissions per coop and per customer. You cannot cut what you cannot count.

2. Run where the energy is clean

Brooder prefers regions with cleaner grids when latency allows. Customers can opt in with one setting.

3. Do less

The greenest compute is the compute you never run. We delete idle environments, compress aggressively, and turn lights off.

4. Be honest about what remains

We still have a footprint, and we publish it. If we say we are carbon negative, it should be because of math, not marketing.

Written by Reginald Crowe, Chief Technology Rooster. Disagree? Tell us. We read every message, usually before the second coffee.