In shortSetup / Pivot / Payoff / The groan.
1. Setup
Establish a context. The audience should be thinking about chickens, or at least about something that sounds like one.
2. Pivot
Introduce a word with two meanings. The pun lives in the gap between them.
3. Payoff
Deliver the second meaning with confidence. Hesitation is fatal.
4. The groan
Success is a groan. A groan means the pun landed and also deserved to. A silence means it needed more eggs.
Written by Cornelius Cornfield, Head of Hardware. Disagree? Tell us. We read every message, usually before the second coffee.